AWS Opportunity Registration
Importance and procedures
Opportunity registration is a key process within the AWS ecosystem, enabling partners to maximize their co-selling efforts and improve visibility into their interactions with AWS. This process is managed through the APN Customer Engagements (ACE) Program, which facilitates secure collaboration and Co-Selling with AWS, helping partners drive successful interactions with their customers and grow their business.
Opportunities
It is crucial that partners keep their opportunities updated in the AWS system, as this directly influences the quality of support received and the ability to close successful deals.
Types of opportunities:
-
Co-Sell Opportunity: Opportunities where the partner requests support from AWS to close a deal.
-
For visibility Only: Opportunities where the partner does not need AWS support, but wishes to share information for joint visibility.
Benefits of opportunity registration:
-
Accelerates the sales cycle: Facilitates direct collaboration with AWS, reducing the time required to close deals.
-
Improved visibility: By logging opportunities, AWS, has a better understanding of the partner's sales pipeline, allowing for more proactive support.
-
Dedicated support: Partners can receive quality feedback on AWS-generated opportunities, which helps them decide whether they would accept or decline.
Registration procedures:
-
Opportunity Creation: When creating an opportunity, partners should attach their own AWS solutions or products to facilitate the management and tracking of the opportunity.
-
Regular updates: It is recommended that partners update opportunities every ten days until the end of their life cycle is marked, which can include everything from expected revenue to launch dates.
Join and manage your opportunities
For more details on how to register and manage opportunities on AWS, see the video tutorial here or
Stay tuned to this section for more resources and guides to help you improve your operations and get the most out of AWS tools.